My feelings about coffee are pretty simple: I like coffee. A lot. The more I drink coffee, the more importance I place on its selection.
When it comes to coffee selection, there are a few important factors: price, taste, and ethics - not necessarily in that order.
- Price is usually important for obvious reasons... I like coffee, but I don't really want to pay $4.50 for a single cup of fancy coffee.
- Taste is another no-brainer: if it tastes bad, I wouldn't be writing this.
- Ethics - now that's a tricky (and popular) one. This didn't factor into my coffee purchasing decisions until brought to my attention by a co-worker. Now that it's in my head, it factors in very high.