My feelings about coffee are pretty simple: I like coffee. A lot. The more I drink coffee, the more importance I place on its selection.

When it comes to coffee selection, there are a few important factors: price, taste, and ethics - not necessarily in that order.

  • Price is usually important for obvious reasons... I like coffee, but I don't really want to pay $4.50 for a single cup of fancy coffee.
  • Taste is another no-brainer: if it tastes bad, I wouldn't be writing this.
  • Ethics - now that's a tricky (and popular) one. This didn't factor into my coffee purchasing decisions until brought to my attention by a co-worker. Now that it's in my head, it factors in very high.

This is why I'm pretty impressed with President's Choice: they have these bags of coffee (ground or whole bean) that are (a) cheap ($6 CAD for a normal bag), (b) tasty, and (c) fair trade + organic. I'm drinking a cup I made this morning, and it's delicious. I'd say it's almost as good as some of the coffees I've bought for over twice the price.